G.A.E.S. Fair Business Guide is based on five major principles.
These principles should be considered together with their sub-principles and supporting comments and examples.

Principle 1: Truthful and Accurate Communication.

G.A.E.S. must engage in truthful and accurate communication with its customers or potential customers.

Principle 2: Disclosure.

G.A.E.S should provide full disclosure about its products, services, prices, and transactions insofar as allowed without violating contractual agreements or revealing proprietary information.

Principle 3: Fair Dealing and Price.

G.A.E.S. must engage in fair pricing and values for the products and all dealings with its customers.

Principle 4: Customer Satisfaction.

G.A.E.S. should seek to ensure customer satisfaction by honoring representations, answering questions, and resolving complaints
and disputes in a timely and responsive manner.

Principle 5: Product Quality.

G.A.E.S. must provide products that are capable of withstanding reasonable use by customers.